Research in Progress

“Unfair Offers Seem Less Unfair When It is From a Non-human Agent” by Aaron Garvey, TaeWoo Kim and Adam Duhachek

From an economic standpoint, the rational decision in an ultimatum game is to always accept any positive offer because a small monetary reward is better than nothing. However, numerous studies have shown that a concern ...
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“Cheating on Machines: Consumers Cheat More on Machines (vs. Humans) Due to Reduced Guilt” by TaeWoo Kim, Hye Jin Lee and Adam Duhachek

Building on the burgeoning literature of consumer dishonesty, the current research examines whether consumers’ dishonest behaviors amplify when interacting with non-human artificial agents. We hypothesize that consumers would act more dishonestly when interacting with an ...
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“We vs. Them: Rejection by a Non-human Agent Makes People United” by TaeWoo Kim and Adam Duhachek

Artificial intelligence (A.I.) is exerting increasing role in evaluating humans in various context such as loan approval decisions, hiring decisions and legal decisions. Drawing on self-construal theory positing three levels of identity (i.e., individual identity, ...
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“Preference for Human and Non-human Agent in Random Events: Effect of Probability and Outcome Valence” by TaeWoo Kim, Joseph Goodman and Adam Duhachek

Prior research on illusion of control has shown that individuals prefer to make their own choices in a random event (e.g., preferring to choose a lottery number on their own vs. to have it chosen ...
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“Embodiment Effects in Moral Cleansing” by TaeWoo Kim, Adam Duhachek, Pablo Briñol, Spike Lee and Richard Petty

Immoral behavior elicits negative emotions and activates the goal of downregulating negative emotions. Prior research has shown that cleansing the body (e.g., washing hands) helps people attain this goal, owing to the metaphorical association between ...
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“Persuasion by Artificial Intelligence Differs along Cognitive versus Affective Routes” by TaeWoo Kim, Adam Duhachek

While some advanced A.I. (e.g., Google’s AlphaGo) can surpass human cognitive intelligence in many domains, their capability to mimic human emotion is still in its infancy. Thus, emotional capability has long been considered a property ...
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“Giving the Self: When People Prefer Giving Something that Represents One’s Essence” by TaeWoo Kim, MinJung Koo and Ayelet Fishbach

Different forms of giving may vary by the extent to which people believe that they are giving something that represents their essence (i.e., how much givers sense they are “giving the self”). For example, blood ...
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