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TaeWoo Kim

Kelley School of Business, Indiana University

 1309 E. 10th St, HH2100, Bloomington, IN 47405

Cell: (319) 471-0620

   E-mail: kim805@indiana.edu

A.I. Research Website: taewooresearch.com

 

EDUCATION                                                               

Ph. D., Marketing, minor in psychology (May 2019 expected)

Kelley School of Business, Indiana University, Bloomington IN

 

M. S., Economics, May 2012                                           

Krannert School of Management, Purdue University, West Lafayette, IN

 

M. S., Statistics, May 2010

Department of Statistics, University of Iowa, Iowa City, IA

 

B. S., Business Administration, March 2008

Korea University, Seoul, Korea

RESEARCH INTERESTS                                                      

Impact Artificial Intelligence on Consumer Decision Making

Consumer Persuasion

Embodied Cognition

Magical Thinking and Goal Pursuit

PAPERS UNDER REVIEW & WORKING PAPERS (Abstracts in Appendix)

TaeWoo Kim and Adam Duhachek, “Artificial Intelligence and Persuasion: A Construal-Level Account,” invited for revision and resubmission, Psychological Science (Job Market Paper, Dissertation Essay 1)

 

TaeWoo Kim, Adam Duhachek, Pablo Briñol, and Richard Petty, “The Meaning of Consumer Actions Drives Thought Usage in Self Persuasion,” invited for revision and resubmission, Journal of Consumer Psychology

 

 TaeWoo Kim, Adam Duhachek, and Kelly Herd, “Activation of an Ideal Self Makes Successful Performance Contagious,” under review at Journal of Consumer Psychology

 

Tae Woo Kim and Adam Duhachek, “Persuasion by Artificial Intelligence Differs along Cognitive versus Affective Routes,” manuscript under preparation, to be submitted to Journal of Consumer Research in Fall, 2018 (Dissertation Essay 2)

 

Tae Woo Kim and Adam Duhachek, “The Impact of Artificial Intelligence in Medical and Health-Related Decisions,” to be submitted to Special Issue on Artificial Intelligence, California Management Review, September, 2018

 

Tae Woo Kim, Adam Duhachek, Pablo Briñol, Spike Lee, and Richard Petty, “Embodiment Effects in Moral Cleansing,” manuscript under preparation, to be submitted to Journal of Consumer Research in Fall, 2018

SELECTED RESEARCH IN PROGRESS (Abstracts in Appendix)                                                         

TaeWoo Kim, Joseph Goodman, and Adam Duhachek, “Preference for Human and Non-human Agent in Random Events: Effect of Probability and Outcome Valence,” (data collection phase)

 

TaeWoo Kim and Adam Duhachek, “We vs. Them: Rejection by a Non-human Agent Makes People United,” (data collection phase)

 

TaeWoo Kim, Hye Jin Lee, and Adam Duhachek, “Cheating on Machines: Consumers Cheat More on Machines (vs. Humans) Due to Reduced Guilt,” (data collection phase)

 

Aaron Garvey, TaeWoo Kim, and Adam Duhachek, “Unfair Offers Seem Less Unfair When It is From a Non-human Agent,” (data collection phase)

 

TaeWoo Kim, Min Jung Koo, and Ayelet Fishbach, “Giving the Self: When People Prefer Giving Something that Represents One’s Essence,” (data collection phase)

ACADEMIC HONORS AND AWARDS                                                 

Marketing Science Institute Research Award for MSI Research Priorities (target project applied: “Artificial Intelligence and Persuasion: A Construal-Level Account,” 2018, $8,000)

Indiana University Dean’s Individual Research Award (target project applied: “Artificial Intelligence and Persuasion: A Construal-Level Account,” 2017, $3,000)

Outstanding Instructor Award, University of Iowa, Statistics Department, 2009

Merit-Based Scholarship, Korea University Business School, 2000

TEACHING INTEREST                                                     

Artificial Intelligence Marketing, Artificial Intelligence Consumer Persuasion, Digital Marketing, Social Media Marketing, Consumer Behavior, Principles of Marketing