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“Persuasion by Artificial Intelligence Differs along Cognitive versus Affective Routes” by TaeWoo Kim, Adam Duhachek

While some advanced A.I. (e.g., Google’s AlphaGo) can surpass human cognitive intelligence in many domains, their capability to mimic human emotion is still in its infancy. Thus, emotional capability has long been considered a property A.I. lacks when compared to humans. The current research shows that persuasion by an A.I. is more effective when the […]

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“The Meaning of Consumer Actions Drives Thought Usage in Self Persuasion” by TaeWoo Kim, Adam Duhachek, Pablo Briñol and Richard E. Petty

The current research demonstrates that thoughts can be treated as if they were physical objects, and that the actions performed related to these thoughts and the presumed meaning of those actions determine the impact of those thoughts on evaluative judgments. Across four studies, consumers first wrote either positive or negative thoughts about various consumers’ products […]

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“Activation of an Ideal Self Makes Successful Performance Contagious” by TaeWoo Kim, Adam Duhachek and Kelly B. Herd

Contagion beliefs refer to the perception that another individual’s traits can be transferred to the self through direct physical contact with that individual or via a contagious object. Whereas previous contagion research examines contagion effects as a function of the contagion source, we propose that recipient factors may also drive contagion effects. In this view, […]

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“Giving the Self: When People Prefer Giving Something that Represents One’s Essence” by TaeWoo Kim, MinJung Koo and Ayelet Fishbach

Different forms of giving may vary by the extent to which people believe that they are giving something that represents their essence (i.e., how much givers sense they are “giving the self”). For example, blood or possession donations often feel more like the giving of one’s essence than money donations of comparable value, and signing […]

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About Research Group

Kim’s primary research interest is in examining the impact of non-human agent (e.g., A.I.) on consumer mindset and consumer decision making. His another research interest is in investigating the process of embodied cognition. This research stream focuses on how varying the meaning of action influences embodiment effects in a variety of consumer actions. His other […]

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