Archives

“Cheating on Machines: Consumers Cheat More on Machines (vs. Humans) Due to Reduced Guilt” by TaeWoo Kim, Hye Jin Lee and Adam Duhachek

Building on the burgeoning literature of consumer dishonesty, the current research examines whether consumers’ dishonest behaviors amplify when interacting with non-human artificial agents. We hypothesize that consumers would act more dishonestly when interacting with an artificial (vs. human) agent due to a reduction in anticipatory guilt from engaging in unethical behavior. In support of this […]

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“We vs. Them: Rejection by a Non-human Agent Makes People United” by TaeWoo Kim and Adam Duhachek

Artificial intelligence (A.I.) is exerting increasing role in evaluating humans in various context such as loan approval decisions, hiring decisions and legal decisions. Drawing on self-construal theory positing three levels of identity (i.e., individual identity, social identity, human identity), the current research hypothesizes that being rejected by an A.I. (vs. a human) would make a […]

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“Preference for Human and Non-human Agent in Random Events: Effect of Probability and Outcome Valence” by TaeWoo Kim, Joseph Goodman and Adam Duhachek

Prior research on illusion of control has shown that individuals prefer to make their own choices in a random event (e.g., preferring to choose a lottery number on their own vs. to have it chosen by someone else), believing that they can control the outcome. In the current research, we introduce a novel framework in […]

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“Embodiment Effects in Moral Cleansing” by TaeWoo Kim, Adam Duhachek, Pablo Briñol, Spike Lee and Richard Petty

Immoral behavior elicits negative emotions and activates the goal of downregulating negative emotions. Prior research has shown that cleansing the body (e.g., washing hands) helps people attain this goal, owing to the metaphorical association between cleanliness and morality (Lakoff & Johnson, 1980; Lee & Schwarz, 2011; Zhong & Liljenquist, 2006). We challenge this assumption and […]

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